"Be a Smart Cookie, Know Your Lemons" – Crumbl + Know Your Lemons


Social Media Sensation Crumbl Cookies and Viral Know Your Lemons® Foundation Launch “Be a smart cookie, Know Your Lemons” campaign for Breast Cancer Awareness

[OREM, UTAH] — Crumbl Cookies, the nation’s fastest-growing franchise has donated $25,000 to kick off their “Be a smart cookie, Know Your Lemons®” campaign with the Know Your Lemons Foundation by getting customers involved—and educated—to save lives from breast cancer, in all 270+ stores nationwide.

During the first week of October, roughly half a million Crumbl customers will have the opportunity to donate $1 to the Know Your Lemons Foundation during their weekly cookie run. And to help improve early detection, every customer will be educated about the 12 signs of breast cancer through an in-store poster display at checkout, and offered the charity’s award-winning “Know Your Lemons” breast health app.

“Partnering with a forward-thinking brand like Crumbl helps us in our mission to save lives through early detection,” said Dr. Corrine Ellsworth-Beaumont, Know Your Lemons Foundation charity founder. “Not only is Crumbl generously supporting our grassroots education programs, but they are also dedicating space in their store to make sure everyone learns the 12 symptoms of breast cancer and goes home with a warm cookie and an app on their phone. There will be women who see this poster and will realize for the first time they have a symptom that needs checked out by a doctor. The app can help guide them through that process, and ultimately it will mean more women survive from breast cancer because of it.”

“We know that many individuals and families have suffered the heartbreaking effects of breast cancer and we are excited to do our part to support early detection in the communities we serve,” said Jason McGowan, Crumbl CEO and co-founder. “Know Your Lemons is an innovative charity that helps educate in a creative and accessible way that’s saving lives. We are incredibly proud to partner with them.”

In addition to donations and education, Crumbl will also be featuring a set of all pink cookies for the first week of October (4-9th). Customers can look forward to trying the custom lineup, participating in a great cause, and getting their first taste of a new, never-before-released flavor.


Media Contact: Anna Tibbitts Corporate Public Relations Specialist, Crumbl Cookies | [email protected] | 801-821-6482

About Crumbl Crumbl:

It started with one big dream, two crazy cousins, and the perfect combination of flour, sugar, and chocolate chips. Crumbl was established in 2017 in Logan, Utah. Since that time, more than 270 additional locations have been built to satisfy cookie cravings in over 30 states across the nation!

Crumbl is rapidly expanding across the country with 100 additional locations slated to open in the coming year. Crumbl is open from 8-10pm on weekdays, 8am-midnight each Friday and Saturday and is closed on Sundays. Visit Crumbl online at crumblcookies.com, on social media, (@crumblcookies), or any of their 270+ locations. Order cookies online at crumblcookies.com.

About Know Your Lemons Foundation

The Know Your Lemons Foundation was established in 2017 by designer Dr. Corrine Ellsworth- Beaumont after losing two grandmothers and a close friend to breast cancer. Using colorful, memorable visuals using lemons as a metaphor for breasts, the #knowyourlemons campaign has reached over 1 billion people around the world, in 31 languages becoming the most successful breast cancer campaign globally. Their “Know Your Lemons” breast health app won a coveted Webby Award nomination, and is launching a new version October 1st that assesses breast cancer risk, creates a custom screening plan, teaches self-exam and sends reminders timed to an individual’s body. More information can be found at knowyourlemons.org.

Know Your Lemons Media Contact: Aysha Strawn, [email protected] | 801-410-0231 | knowyourlemons.org | @knowyourlemons