boohoo collaborates with breast cancer awareness charity, Know Your Lemons® Foundation



boohoo collaborates with breast cancer awareness charity, Know Your Lemons® Foundation

In honour of breast cancer awareness month, fashion e-tailer has teamed up with breast cancer awareness charity, the Know Your Lemons Foundation. The charity’s mission is to help women find breast cancer as early as possible to help fewer people die from the disease.

Boohoo’s collection in conjunction with the charity will be available to shop on site and has a variety of styles including pyjamas, Hoodies, and soft touch branded underwear. Prices range from £5-20. Care labels in each item come with a reminder to take care of yourself and check your breasts. Boohoo will be donating £40K from 100% of sales on the collection.

The #KnowYourLemons Campaign is an incredibly popular awareness tool for the public that has reached nearly 1 billion people online alone and helped many women discover breast cancer earlier. boohoo is supporting the #KnowYourLemons campaign this month to help raise awareness. It’s time to show yourself and your lemons a little more care, now and always. Whatever the shape, whatever the size, you need to #knowyourlemons!

The #KnowYourLemonsChallenge

Boohoo will be supporting the Know Your Lemons Foundation in their #KnowYourLemonsChallenge. The task is simple: download the ‘Know Your Lemons’ app, learn the 12 symptoms, and then eat a slice of lemon for 12 seconds to help to raise awareness of the 12 symptoms of breast cancer, and raise funds for their work.

To complete the challenge you must time and film yourself eating a slice of lemon in 12 seconds. You must then share your video with #KnowYourLemonsChallenge, donate £5 to @knowyourlemons and nominate 5 people to try the challenge next!





“We are excited to be working with Boohoo to educate women about the 12 signs of breast cancer and the importance of screening throughout North America, Europe, Israel, and Australia. The Know Your Lemons Foundation, as an associated member of the United Nations DGC, is building knowledge and confidence for women around the world through our early detection app, breast classes, and international campaign. We are , saving lives through early detection—and through fashion forward thinkers like Boohoo!”

Dr. Corrine Ellsworth-Beaumont, Founder/Designer, Know Your Lemons Foundation.

Company bios:

Know Your Lemons – Charity-

“Know Your Lemons” is the work of designer Dr Corrine Ellsworth Beaumont, PhD. She founded the nonprofit “Know Your Lemons® Foundation” (formerly Worldwide Breast Cancer) in 2014.

The Know Your Lemons Foundation has a mission to help women find breast cancer as early as possible.

Corrine Ellsworth-Beaumont was a design student living in London, who had both grandmothers die from breast cancer. She wanted to make a difference, and came up with a brilliant way to educate using lemons, “I designed the #knowyourlemons app and campaign to make it easy to understand symptoms and how to get screened, in honor of my family and friends that I’ve lost to the disease. Today it’s now a charity that works with people in 90 countries and in 22 languages—it’s the largest education initiative ever created for breast cancer! It’s humbling to see it now become a charity and hear how our work is making a real difference in the lives of women around the world.”

boohoo- brand-

Leading the fashion e-commerce market and founded in Manchester in 2006, the group started life as, an inclusive and innovative brand targeting young, value-orientated customers. For over 10 years, boohoo has been pushing boundaries to bring its customers up-to-date and inspirational fashion, 24/7. In early 2017, the group extended its customer offering through the acquisitions of the vibrant fashion brand PrettyLittleThing, and free-thinking brand Nasty Gal. United by a shared customer value proposition, our brands design, source, market and sell great quality clothes, shoes and accessories at unbeatable prices. This investment proposition has helped the group grow from a single brand, into a major multi-brand online retailer, leading the fashion e-commerce market for 16 to 30-year-olds around the world. The boohoo group has continued to further strengthen its multi brand platform, in 2019 the group acquired online womenswear retailer Miss Pap and UK brands Karen Millen and Coast. Today the boohoo group sells to over 8 million ever-growing customers globally.

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