Duncan Selbie’s Friday Message – 31 July 2020
Social care matters
Social care matters as much to good health as healthcare, and social care providers play a critical role in helping many enjoy a good quality of life including in the last years of their lives. This truth has been brought to the fore through the pandemic with brilliance exhibited by care workers and their leaders in caring for the most vulnerable.
A clear example of this has been the sector’s management of outbreaks. Any outbreak in a care home is one too many and in the first six months of the pandemic, almost half of England’s care homes have experienced at least one. The good news is this is significantly better than the predicted 90% that modelling suggested and is a direct consequence of the care and attention of each home, whether they experienced an outbreak or avoided one. This has been supported through more rapid testing, the expansion of whole home testing, and coordinated action on infection control through the local Director of Public Health, Director of Adult Social Services, the NHS and PHE local Health Protection Teams.
The hard months are ahead of us given the pandemic is far from over, and whilst lots of good practice is being spread everywhere, there can be no complacency.
Hammersmith and Fulham
An exemplar of this has been the work of Hammersmith and Fulham Council and the leadership of Director of Public Health, Dr Nicola Lang and Lisa Redfern, Strategic Director of Social Care. They moved early and fast to put an enhanced level of protection around social care ahead of national guidance and based on the strength of their local relationships and knowledge about what works. Their achievements include enhanced testing, financial support to prevent loss of income for care home staff should they need to isolate, and as a social services director group in North West London, the development of ‘hot hubs’ – transitional beds for people being nursed in isolation until they test negative and can safely return to their own home or care home. There is even more to be recognised on their work delivering PPE, setting up a Community Action Network to support vulnerable residents, and on academic collaboration with Imperial College London.
This week we launched the Better Health campaign, the country’s first focusing on adult obesity and forming part of the Government’s new obesity strategy. The campaign taps into the insight that many who have been in lockdown or isolated for months are ready to reset their lives by being more active, adopting healthier eating habits and losing weight, and aims to reduce our risk of serious illness including COVID-19.
The campaign will be targeted where it is most needed, at groups and communities disproportionately affected by excess weight and obesity, including Black, Asian and Minority Ethnic (BAME) populations. It will reach these communities through advertising on a range of channels, radio stations and publications in multiple languages, with supportive voices from BAME healthcare professionals, nutritionists and community organisations. The messaging itself also recognises different types of food, diets and traditions around meal times, and is combined with data-driven local targeting in areas where there is a high density of at-risk groups.
A new app for the free 12-week NHS Weight Loss Plan has also been launched as part of the campaign, which shot to number one in the app store – a good indicator that many are keen to get going and I encourage you to download it if you have not already. This is just the start and over time the campaign will focus on providing advice on other issues, such as quitting smoking and looking after your mental health.
From the moment we are born, through to old age, the environments we live in shape our lives and there is increasingly compelling evidence showing that access to greenspaces really matters for our health. Greenspaces can support active travel, reduce loneliness, improve social cohesion and mitigate some harms in the environment, such as air pollution and excessive noise.
This week, PHE has published the Improving Access to Greenspaces report, which was written before the COVID-19 pandemic and examines evidence showing that living in greener communities is associated with both mental and physical health benefits. Importantly, it highlights inequalities in access to greenspace across different socioeconomic groups, and provides new evidence and actions to help local areas consider how good-quality greenspace can support the delivery of health, social, environmental and economic priorities, at a relatively low cost.
Global disaster risk reduction
The United Nations Office for Disaster Risk Reduction and the International Science Council’s (UNDRR/ISC) Hazard Definition and Classification Review technical report was published this week, which will support countries to better assess the natural and human-induced hazards and risks they face, while also promoting a more effective governance of global and local disaster risk. This initiative could not be more timely given the COVID-19 pandemic, which has been a reminder of how hazards within the complex and changing global risk landscape can affect lives, livelihoods and health. The report is the culmination of a year-long process chaired by PHE’s Head of Global Disaster Risk Reduction, Professor Virginia Murray, and was developed collaboratively with over 800 scientists and technical experts including many from United Nations organisations and ISC Science Unions and partnerships, demonstrating the power of international engagement in shaping global science.
And finally, in support of musicians and artists, our scientists at Porton Down are conducting a series of experiments alongside professional singers from Salisbury Cathedral to estimate the spread of droplets and aerosols produced during performances by placing petri dishes and air samplers around the singers. We are also coordinating a second study on singing and musical instruments with Imperial College London and the University of Bristol, and in a few weeks the findings of these studies will inform how far apart performers must be. We are also advising the Department for Digital, Culture, Media and Sport on how to safely reopen theatres from tomorrow with socially distanced audiences.
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