How a Negative Online Reputation & Disjointed Marketing Effort Kept This Practice From Growing
Episode 14 – How a Negative Online Reputation & Disjointed Marketing Effort Kept This Practice From Growing
In this episode, we go over a case study from one of our clients, discussing all of the things that were hindering their progress as a practice, and how we were able to turn that around for them in as little as 4 months! It’s because we are marketing more comprehensively and holistically that they are seeing these types of results.
|Jackie||Welcome to the My Dental Agency podcast. This is Jackie. I will be sharing a video for today’s topic. To see a few examples, head over to mydentalagency.com/podcast. But I assure you if you are just listening to the audio you won’t miss anything. I will be sure to describe everything I am showing.|
|Jackie||Friendly Family Dentistry came to us a couple years ago with a story that most practices can relate to.|
|Jackie||On today’s episode I am going to share with you how:|
I’m sure one or all of these things you can relate to.
|Jackie||So after we found out what the client was struggling with and what their goals were, we dove in head first to find out what was truly going on behind the scenes with their practice marketing.|
|Jackie||And here’s what we found:|
|Jackie||We knew we had to fix all of this:|
|Jackie||So let’s talk about where they started and where they ended up:|
|Jackie||They were also generating very little patients for their new associate let alone good quality patients for the existing doctor. :|
|Jackie||One of the first things we did was redevelop the website to help them stand out in their marketplace and attract new, quality patients:|
|Jackie||In as little as 4 months:|
|Jackie||These are just a few of our results but what is really neat is that there are so many intangibles working for this practice.|
|Jackie||Because we are generating all these great reviews, more new patients are finding them organically and the ones that we are driving from our ad campaigns are more confident in choosing them as their next dentist.|
|Jackie||Because we are more active on Facebook we often see patients checking in and sharing their experiences which in turn is getting in front of their friends and family. Here’s an example. We had a patient check in and talk about her visit and how fantastic this dentist is. And because of her checking in and sharing with her friends and family, people are commenting that they are considering driving down to get that level of treatment. There’s a few people that are now more interested in seeing this practice just because we are more active on Facebook. And because we encourage our patients to talk on Facebook with us more often, we are now getting in front of this patient’s friends and family.|
|Jackie||It’s because we are marketing more comprehensively and holistically that they are seeing these types of results.|
|Jackie||We didn’t just focus on one marketing activity for this practice but rather multiple different marketing activities. We are just showing you a few examples here. But we’re emailing existing patients, connecting with them on Facebook, we’re blogging now, and we have a good strategy to drive good quality patients alongside patients for their associate.|
|Jackie||Each one of these activities is a part of the bigger puzzle. And again, I’m just naming a few of these activities that we are executing for this practice.|
|Jackie||So many practices we speak with are in this similar position. They can not put all of their marketing focus and dollars into one activity. They must think about it more holistically because you will see small results from each of these facets of marketing. We have to make sure that we are firing on all cylinders. We have to make sure that all of these marketing techniques are connected and have the same goals. And have the same strategy in place. And because we are doing these things, this is why this practice is seeing this type of results.|
|Jackie||That concludes today’s episode of the My Dental Agency podcast. I hope this client’s story resonated with you and maybe brought to light some things you could change in your practice marketing. I would love to hear what some of your marketing concerns and goals are. Send us an email to [email protected] and let us know. Thanks!|
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