Toss a Lemon for World Cancer Day!
For World Cancer Day, Know Your Lemons Foundation is saving lives with award-winning breast health app and the #KnowYourLemonsChain challenge
The Know Your Lemons® app is based on the viral #knowyourlemons campaign that has reached over 1 billion people online. Responsible for saving lives through its clever approach to educating about the 12 symptoms of breast cancer using a visual of lemons, the app expands on its stunning images to navigate patients for early detection, be in charge of their breast health, and track their period too.
Salt Lake City, UTAH – An app for your breasts is not something you’d find yourself looking for on the App Store, but it might become the most important app on your phone. ‘Life has given you lemons, you just don’t know them—yet’ is the motto for the award-winning Know Your Lemons app for breast health. But now, in support of World Cancer Day, Know Your Lemons is asking the public to promote the app in a pretty unique way—by tossing a lemon on social media and passing it around the world.
For patient Lucie Cockerill from England, the app helped her get diagnosed earlier,
“After getting the Know Your Lemons app I followed the self-exam video and examined myself properly
for the first time in many years. I found a lump and was diagnosed with triple negative grade 3 breast cancer.
If it wasn’t for the app I don’t know how long it would have been until I found the lump myself.”
Cockerill’s story is just one of many, “The most common story I hear from women is how our charity’s work has helped them recognize a breast cancer symptom and report it to a doctor that saved their life,” says Dr. Corrine Ellsworth-Beaumont, the creator and designer behind the campaign and the founder of the Know Your Lemons Foundation. “By empowering women to advocate for themselves in a guided and personalized way, this app can make an incredible difference. But we have to get the word out about this app to make early detection a reality for more women. We hope the public around the world will join us in this life-saving movement.”
Starting on World Cancer Day on February 4th, the Know Your Lemons Foundation is asking people to perform a self-exam using the Know Your Lemons app that will count it as part of a global tally. Users then share their unique self-exam number through video, screenshot, or post on social media using the hashtag #knowyourlemonschain. The goal? Increase early detection for breast cancer by helping people discover symptoms and get screened by passing a lemon from one breast aware person to the next in a long chain to raise awareness.
Being able to find breast cancer early is key for survival. The number of breast cancer screenings and patients reporting symptoms has declined significantly during the pandemic. A recent article in the Journal of the National Cancer Institute has estimated that these ongoing delays with breast care would double the number of deaths from breast cancer. Such delays will lead to a wave of breast cancers being discovered at later stages. The Know Your Lemons Foundation hopes to turn back that tide with the #knowyourlemonschain challenge.
The Know Your Lemons® app is free and available for iPhone and Android. It assesses breast cancer risk, creates a custom screening plan, teaches self-exam, includes a period tracker, and sends reminders timed to an individual’s body. The screening assessment is available with US and UK recommendations, and will soon be expanded to more countries and in more languages based on funds raised through the challenge. Donate here!